“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency.” Bill Gates
Have you ever wondered what SaaS means? In today’s world of new technologies widely applied in different fields, sometimes it is not easy to keep track of every term that appears. This article will give you a brief idea of what SaaS is, how it is used in internet marketing and online advertising and why its use makes marketing and SEO easier.
SaaS means Software-as-a-Service. You don’t have to install this software on your computer because it runs on a server. Users of this software get the interface of the software on their computers. SaaS includes different types of web applications, for example, search engines. Technology develops quickly and there are different types of web applications that can be used in online marketing and advertising, including search engine optimization software. If you know what cloud technologies are you might know the different services via the cloud you can use without download or installation.
Every internet marketer understands that search engine optimization is vital for any website. Web developers create different types of web applications that help SEO specialists or website owners in search engine optimization.
Here is a good example if internet marketing/seo SaaS software:
Search engine optimization includes different aspects of promoting a website and making it more visible in search engines. For example, using search engine friendly content with proper keywords can be also considered search engine optimization. There are a lot of online services using SaaS model that offers SEO experts or website owners creating highly optimized articles for their website. If you are a Chicago SEO consultant, web designer or offer paid advertizing online then SaaS is deffinalyl something you should be familiar with. As an example I can mention Jiffy Articles service here that helps internet marketers to save their time and to create highly optimized articles in no time at a fraction of a cost.
Another aspect you should consider optimizing your website for a higher rank in search engines is clean HTML code. There are lots of services that will offer you a thorough analysis of your website free of charge or for a fee. I will mention a SaaS application Web Page Analyser at websiteoptimization.com as an example. Such website SEO analysis services have a lot of benefits. Many of them are free, you don’t have to download or install anything and they analyse many aspects of your website that require to be taken into consideration in SEO.
One more important aspect of search engine optimization is link building. Getting links from trusted websites is efficient if you want to make your site more visible in search engines. At the same time, links on other websites leading to yours may be a good source of relevant traffic. I will mention two online services here: linkmarket.com if you need exchange links and linkadage.com if you want to buy or sell links. Both of these websites use a web based software delivery model. Of course, you can also get incoming links from social media sites such as Facebook or Twitter.
Internet advertising is one more important aspect of marketing goods or services online. Using Google Adsense SaaS model you can choose proper keywords and create different advertising campaigns to win in a competitive market of goods and services.
So, as you see, SaaS web applications are very popular today and are widely used by internet marketers and by SEO experts as search engine optimization software, as advertising platforms etc. due to the benefits they offer to every user.